Carlos Torelli: What is Cultural Equity? - Global Matters
What is cultural equity and what must marketers understand about the cultural meaning of their brand?
Carlson School of Management Associate Professor of Marketing Carlos Torelli is the author of Glo...
Chasing value offerings through green supply chain innovation
Chasing value offerings through green supply chain innovation. This research provides a case that visualizes how value offerings along a food supply chain can be chased through green supply chain inno...
Supply Chain in an Internet Economy - Prof. B Mahadevan
This video, part of a series of videos on the research undertaken by the faculty at IIMB, features Prof. B Mahadevan. In this video, Prof. Mahadevan talks about how the internet economy has given rise...
Influencing Consumer Behaviour --
Prof. Darren Dahl studies why consumers make certain decisions, buy specific products, and behave in particular ways in places like retail stores and restaurants....
Rethinking the Harvard Business School Case Method of Teaching
This video is an introduction to an article by Bridgman, Cummings & McLaughlin "Restating the Case: How Revisiting the Development of the Case Method Can Help Us Think Differently About the F...