This video introduces the article "Who Built Maslow's Pyramid?" by Bridgman, Cummings & Ballard in the journal Academy of Management Learning & Education. Maslow´s pyramid of needs i...
Managing industrial service offerings in global business markets
Despite the increased focus on industrial services in manufacturing companies, little research to date has focused on understanding the roles of local and central organizations in global service manag...
"Brands and companies can be seen as people" -- Francine Espinoza Petersen, ESMT Associate Professor, introduces her latest research on consumers' emotions and how emotions shape consumers' ...
Chasing value offerings through green supply chain innovation
Chasing value offerings through green supply chain innovation. This research provides a case that visualizes how value offerings along a food supply chain can be chased through green supply chain inno...
Product Design Psychology - PhD Research at Swinburne University of Technology
Product Design Psychology - Ph.D student Marnie Crook discusses her her research into the relationship between product design and consumer psychology....
Evidence of lean: a review of international peer-reviewed journal articles
Evidence of lean: a review of international peer-reviewed journal articles. Here, the authors set out to examine how "lean" is viewed in academic literature and how it is operationalized.
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Supply Chain in an Internet Economy - Prof. B Mahadevan
This video, part of a series of videos on the research undertaken by the faculty at IIMB, features Prof. B Mahadevan. In this video, Prof. Mahadevan talks about how the internet economy has given rise...
Healthcare board governance. Naomi Chambers of Manchester Business School introduces her paper "Healthcare board governance" which takes a look at how boards in general might develop in orde...
Carlos Torelli: What is Cultural Equity? - Global Matters
What is cultural equity and what must marketers understand about the cultural meaning of their brand?
Carlson School of Management Associate Professor of Marketing Carlos Torelli is the author of Glo...
Rethinking the Harvard Business School Case Method of Teaching
This video is an introduction to an article by Bridgman, Cummings & McLaughlin "Restating the Case: How Revisiting the Development of the Case Method Can Help Us Think Differently About the F...
